Heidi Scholten
Product Leader
I lead product teams and own the hard, cross-functional problems that sit between strategy and execution. Ten-plus years across consumer, e-commerce and operations-heavy businesses, most recently as Director of Product at The Farmer's Dog.
How I Lead
Product strategy
I define the problem, build a clear strategy for the horizon it needs (weeks, months or years), take it to leadership and partners for alignment, then execute it. Scaling a customer care platform, a fulfillment pipeline and a multi-product platform all ran this way.
Quarterly planning and prioritization
Each quarter I bring product, engineering and cross-functional partners together to agree on goals, OKRs and the work that earns a place on the roadmap, grounded in data.
Execution and team rhythm
Stand-ups, spec reviews, roadmap reviews, honest estimates and retros, plus regular whiteboarding of new ideas and existing projects. The teams I've led have been efficient and long-tenured.
Direct, consistent communication
Honest and direct, with warmth, in writing and in person. People always know where they stand and where the work stands.
Building product leaders
I run small, high-ownership teams and develop PMs through direct feedback.
Product Management Philosophy
I look for the parts of a system held together by manual effort and specialists, and I build the thing that makes it scale. That's true whether I'm hands-on with engineering or setting strategy for a whole org.